Selling candles has, for centuries, been a profitable and viable livelihood and business undertaking. Today, the candle industry in the United States is estimated to be worth around $4 billion, and more and more businesses and individuals are joining the fray.

One company has brought a whole new refreshing level of doing business in marketing specialty candles, and it’s named Mia Bella Candles. This multilevel marketing (MLM) business was founded by Carman and Lynn Milazzo in their kitchen in the late 1990’s, and today they have created one large and sophisticated candle-making business. I ran across some Mia Bella Candle review sites, and got some good insights on how the business operates.

New Way For Selling Specialty Candles

When two guys named Charles Umphred and Bob Scocozzo saw how fast the Milazzo candles were selling, they decided to meet with the couple, and devise a strategy for selling the candles not just in their local community, but practically all over the world.  Soon after they agreed on a contract, Mia Bella Candles and Scent-Stations was born in the latter part of 2002.

What’s best about this development is that, marketing candles has gone past just selling these in the market, or in flower and candle shops, because today they have a strong presence in the Internet, and have distributors and buyers all over the world.  The company’s line of candles is spectacular, as they have over 100 scented candle variants to choose from. Their candles are also triple-scented for a longer-lasting scent, and do not create any dark soot.

How Much Does it Cost To Be a Member?

From looking at the company’s web site, it doesn’t seem too costly to be a part of this business. For starters, prospective members simply need to pay $39.95 as membership fee. The membership package includes your own Web site, a 16 ounce gourmet candle, foaming hand wash, soap bar, and six votive or prayer candles. If you want to get up the ladder quickly, then you can opt for the $399 Fast Start package, where members can earn up to 60% from retailing their products.

Is The Company’s Business Model Viable And Profitable?

Basically, the Mia Bella Candle business plan offers individual distributors marketing and promotion materials, which can be obtained at the company’s web site, to provide dealers with better ideas on how to market their candles and other stuff. Apart from providing distributors with training resources and support, they also offer one-on-one coaching, as well as a wide array of training guides which are all available in their online library.  Distributors are also taught how to advertise through direct mail, flyers, the Internet, as well as through word of mouth

Apart from the trainings and resources mentioned above, Mia Bella Candles review sites also mention that this MLM entity also trains dealers on how to do fundraising activities, undertake team building activities and handle local or regional seminars. In conclusion, the business opportunity offers a rewarding compensation scheme, which also serves as a unique and fun way to raise funds and offer innovative products.

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